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Writing: Scrivener as a complete Blogging System

About a month after I used Scrivener to finally finish a novel I started years ago, I got the idea of trying to use it as not only a staging area for posts here on my blog, but also as an infrastructure and archive of it as well. My system is admittedly quite basic, but I thought I would share it as it’s become critical and amazingly helpful since I’ve set it up. I figured the more basic it is now, the easier it would be for you all to adopt; modifying it to fit your needs.

Here goes…

Each Project is a Year

Project Year

Start a new project in Scrivener (File > New Project or shift-command-N on the Mac), choose a project template (whatever you are used to), and change the title to the year you are writing in. I originally thought I would call it “Posts” but, for me anyways, it quickly became too unwieldy and chaotic. I wanted this system to be simple yet powerful, not muddied with years of content.

Each Month is a Folder

Folder Month

I chose to break my posts into months but it would be just as easy to make each folder a site topic or category. I personally like months because I can generally remember about when chronologically I wrote a post. Also, if I search my blog and find it, it makes the post that much easier to find in my Scrivener project.

This is also a great opportunity to shift to corkboard view and add notes to each month so that you can either see what you wrote about at a glance, or maybe attach a note about a life event that occurred that effected your writing at the time. It’s up to you (obviously). Sometimes I don’t add anything, but I am glad I have the option when I do.

Believe it or not, this is the core structure of my blog writing system in Scrivener - a project is a year, a month is a folder.  Once this is set up, open the month you are currently in and create a new document.

Each Document is a Post

Document Posts

Here’s where your writing comes in. You can keep it simple and write the entirety of your post, save it, and then copy and paste the text into your blog of choice. Or you also have the opportunity to leverage Scrivener to its fullest! A lot of folks use Scrivener for short and long form writing and they should, there’s nothing out there that is better for that. But one of Scrivener’s secret weapons is its ability to export MultiMarkDown into clean and precise html. Which is perfect for a blog’s built-in text editor.

If you are familiar with markdown syntax, it’s a huge shortcut for exporting your writing easily into perfectly formatted html code (what your browser reads and translates into a web page). If you are interested in learning it, you can find everything you need to know right here. The learning curve is far from steep and it could save you a ton of time going forward.

*UPDATE* 09/27/13 - If you are interested in getting Scrivener setup to export MMD markup, I posted a companion piece to this post walking you through how to do so.  You'll find it right here.

Markdown Export

Of course if you are not into learning that kind of stuff, that’s cool too. You don’t have to. A lot of blogging platforms handle copy and pasting text from word processors into their WYSIWYG editors quite well now, parsing your pasted text into HTML the best that it can. Still, the clean code that Markdown generates eliminates a lot of guess-work (and potential html clean up when a blog editor translates your text incorrectly) and I am immensely grateful that the kind folks at Literature and Latte had the foresight to see a need for it from their customers.

Ok, enough about my love of markdown! There are other tools you can leverage that cater very nicely to blogging. Many of these I am sure you are already familiar with, but I figured I’d hit them anyways.

Word Targets

Word Target

When I blog I like to set a word count target. Generally in Scrivener this is a goal for you to strive for, but with blogging it’s particularly great to know when you should start wrapping things up or stop completely and jump into edit mode. I like to think of it as the warning track on a baseball field giving you a heads up before your run head-long into a wall, or in the case of blogging, becoming too verbose.

Synopsis and Document Notes

Synopsis Notes

I often like to use the coveted right column in Scrivener to add notes, reference external links/topics, or even other posts that this post is linked to on my blog… just about anything else that is useful to you the author, but not necessary for your readership.

It’s a little extra work for you, but helpful at-a-glance down the road.

Corkboard View For Your Posts

corkboard view

This is something that, once you use it, you are always giving yourself a high-five in the future for doing so. I can’t tell you how many times this view in Scrivener has saved me from digging into pages and pages of text to find that one post that I wrote about topic “X”.

On each card, I add the date it was posted and a very brief synopsis. Make it part of your workflow, you will not regret it.

ProTip - if you do utilize Scrivener’s right column and fill out the synopsis field, the cork board view uses that text as the content displayed on the card.

Meta-Data

metadata

I may be getting a little too much “in the weeds” on this one but, I thought I’d throw it out there nonetheless. As you add more and more posts, you may want to consider assigning meta-data or “tags” to the content you produce. This will help organize your content a lot more efficiently and make it all infinitely more searchable in the future.

Start with broad topics and then hone in from there.

Many of you won’t need this, but Scrivener does such a bang-up job of its implementation of it, I thought I’d mention it.

What You End Up With

As with my long-form writing, Scrivener provides me with a one-stop-shop writing platform for my blog. If it could actually export to my blog (WordPress), that would be amazing! But don’t let that tiny quibble keep you from trying this idea out. With a little bit of groundwork applied up front, you get all of your writing organized and searchable, post by post, month by month, year by year.

One last perk? Exporting a project and getting an entire year’s worth of posts in pdf or epub format. Flipping through a retrospective of the last 365 days of your creative life is surprisingly satisfying to view on a tablet or even printed out if you want to feel the literal weight of your work.

Sort of like a yearbook for your blog! Only without the awkward interactions of asking for classmates to sign it. ;)